Mission Statement
The Sport Marketing Association (SMA) endeavors to develop beneficial relationships between sport marketing professionals and academicians through expansion of the field's body of knowledge and multiple forums for professional interaction.

Vision Statement
The Sport Marketing Association (SMA) is established to develop a mutually beneficial relationship between professional practitioners and academicians engaged in the business of marketing sport. Learn more!

2011 Conference Registration Now Open!!!


Click here for conference information


Click here to register for the conference


Click here to make reservations

at the conference hotel, 

The Inn at the Ballpark


 The SMA Pedagogy Symposium will take place at the 9th Annual SMA Conference in Houston, TX on Friday, October 28.


Click here for the

Call for Submissions



Sport Marketing Quarterly

Top 20 Articles of the

Past 20 Years

Now Available


Click here for more information!


News from the National Office:

Click on the links below to read the latest updates from the SMA Offices, including information on the current membership drive and other information important for the membership.

May- June 2011 Update
March - April 2011 Update
February - March 2011 Update
January 2011 Update
December 2010 Update

SMA VIII Proceedings:

The proceedings are now available. When you click on the link below, you will be taken to the conference schedule. Each presentation is clickable, and will open a PDF of the presentation. If there are any errors or omissions, please let us know by emailing office@sportmarketingassociation.com.

Click here to go to the proceedings.

Sport Marketing Quarterly Update:

Click here to view the SMQ update about subscriptions, and impact factor

Executive Board
SMA Constitution
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Sport Marketing Quarterly


The Official Journal of the
Sport Marketing Association

Call For Abstracts
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