THE SUBMISSION DEADLINE FOR THE CALL FOR PAPERS EXPIRED ON
JUNE 11, 2010 AT 11:59 PM (EASTERN).

Primary Authors will be notified of acceptance or rejection of their submission by August 15th, 2010.

Quick Links:

Guidelines for Submissions (Download in Microsoft Word format)

Example Papers With Correct Formatting (Opens in New Window)

GUIDELINES FOR SUBMISSIONS:

SMA 2010: Paper Guidelines

All papers must be submitted electronically and must be received by June 11, 2010. Papers must be submitted for review in only one (1) conference track. Hence, authors should identify the most suitable track relating to the subject matter. SMA 2010 has selected eight tracks for paper submission to address the theme of the Conference.

2010 Conference Tracks:

Recovery Sport Marketing : This track focuses on the process of regaining, restoring, or improving a lost sport market as a result of a significantly negative situation or event. Significantly negative situations may include natural disasters; strikes, lockouts, and work stoppages; folding and subsequent re-establishment of teams and leagues; losing major bids such as for the Olympics; and scandals in professional and amateur sport.

Social Media and Technology in Sport Marketing: This track focuses on the use of various electronic communication methods, including the use of smart phones, net-books, laptops, and applications on some cable television boxes, and internet-based resources including Facebook, MySpace, YouTube, and UStream, to enhance sport marketing in the new decade.

Sport Marketing Education : This track focuses on the enhancement of sport marketing teaching methodologies and practice implementations inside and out of the classroom. The goal is to share best practices that will help enhance the overall educational process of sport marketing across curriculums.

Sport Marketing Management : This track focuses on the process of strategic planning and execution of the conception, pricing, promotion, and distribution of sport goods, and services to create exchanges that satisfy individual and organizational goals.

Sport Consumer Behavior : This track focuses on the conduct that personal and organizational sport consumers display in seeking out, ordering, buying, using, and assessing products and services that will satisfy their needs and wants. This ranges from examining the internal and external factors affecting consumer decision making and problem solving; analyzing reason why people consume sport; methods for influencing consumer buying behaviors; and examining diffusion and adoption processes of consumers.

Sport Promotion and Sales : The sport promotion element of the track will focus on elements of the sport promotional mix (advertising, sponsorship, public relations, licensing, personal contact, incentives, and atmospherics) and the processes of building brand loyalty and product credibility, developing image, and positioning the brand. The sales elements of the track will focus on training and professional development related to prospecting, lead generation, script development, product inventory management, networking, call calling, closing sales, aftermarketing, and upselling.

Global Sport Marketing : This track focuses on non-US sport marketing practices, hence encouraging our international academicians and practitioners to present research and best practices that will help enhance the understanding of sport marketing in a global context.

General Sport Marketing/Other : This track is for any other sport marketing papers that do not fall under one of the previously listed tracks.

Papers may be submitted for one of the following categories:
1. Oral presentation [30 minutes, including questions]
2. Symposium or roundtable [90 minutes]
3. Poster presentation

Authors will have the option to submit their paper under one of two options:

1. Professional
2. Student (All authors must be current students; any professionals can only be on paper as advisor)

Papers must conform to the format instructions. Please keep an exact copy for future reference. Papers will be subjected to blind peer review. Authors will be notified of acceptance, rejection and/or suggested modifications as soon as the review process has been completed. Please see key dates for submission and revision deadlines. It is a condition of acceptance of the paper that at least one of the authors must attend the conference and present the paper. However, no author may present more than two papers at the conference.

• Paper Submission: June 11, 2010
• Notice of Acceptance: August 15, 2010
• Revision Submission and Confirmation of Attendance: September 15, 2010

The maximum length of competitive papers is 3000 words (inclusive of all figures, tables, technical appendices, and references.) For information, please find below instructions on the correct formatting for all papers. To assist in the formatting process a template has been developed that should be used for all submissions.

• 3000 word maximum
• Title page (the title should be short, simple, and clearly convey the focus of the paper)
• Abstract (summarize content)
• Body of paper (inclusive of all figures, tables, technical appendices, references, etc.).
• Figures and/or Tables (notations in the document should refer readers to figures and/or tables as appropriate)
• References
• Single-spaced throughout
• Times New Roman 12-point font
• 8.5 x 11 inch page formatting
• 1 inch margins on all sides
• Avoid footnotes if possible, otherwise put at the end before references
• Formatting and reference style should conform to the American Psychological Association Guidelines (6 th edition) except as noted above.

Reviewers for SMA 2010 conference will judge all manuscripts on the basis of their contributions to the development of sport marketing science or practice. Papers will be judged on their overall quality and their contribution to the theme of the conference. A SMA VIII Best Paper Award will be selected and a plaque presented to the author(s) from submissions.

Papers submitted to the SMA should not be concurrently submitted for consideration to another conference or have been previously presented at another conference, and submitted papers should not be of work published or in press prior to June 11, 2010.

• Submissions must be sent using Microsoft Word -- please save the document as a .doc file.
• IMPORTANT NOTE: Word 2007 formatted papers (.docx) may cause the online submission to reject the submission. Click File->Save As and choose (.doc).

When submitting the final version of paper, please be sure to use one line for each institution to name author(s) and university affiliation. Do not include author's title. Where there are two or more authors from the same institution please use one line for the institution.

An example of a paper using the correct formatting is available from the SMA website at http://www.sportmarketingassociation.com/2009conference/papers/2009papers.htm

Submitting files:
Submissions will include two files as noted below. The two files are to be submitted via the online process at the SMA website.

• A single page with author name(s), affiliation, and presentation category (i.e., 1, 2, or 3). The file should be posted using the format,
  lastname-firstnameTitle.doc
  
• Paper
  This file is the full paper with the elements noted above. DO NOT include any personal identifiers in this file. The file should be posted using the file name format,
  lastname-firstnamePaper.doc

Number of submissions:
There is a limit of two (2) possible presentations regardless of co-authorship or type of presentation.

IMPORTANT NOTE:
If you are submitting a second paper, please submit your file as previously indicated but you MUST include a “2” after your first name. Example: the file should be labelled and submitted as lastname-firstname2Paper.doc. If you do not follow this step, your second upload may overwrite your first submission.

Publication of Papers:
All papers accepted for presentation following the formal review process will be published in the 2009 SMA Conference Proceedings. These proceedings will be provided to all conference delegates.

Paper Submission Deadline: 11:59 pm (EST), June 11, 2010.

The lead author will be notified of acceptance or rejection of a paper by
August 15, 2010.

Questions or inquiries regarding the submission process and papers for the 2010 conference should be directed to:

We look forward to seeing all of you in New Orleans!