Sport Marketing Quarterly, the official journal of the SMA, is published quarterly by FiT Publishing in the months of March, June, September, and December. The journal serves as a leading outlet for the dissemination of sport marketing research. To learn more about the journal, or to become a SMQ subscriber, click here.

Latest Issue (December, 2021)

Athlete-Centric Employer Branding During Rival Leagues’ Market Entry

Christopher Michael McLeod

Using Predictive Analytics to Measure Effectiveness of Social Media Engagement: A Digital Measurement Perspective

Heather Kennedy, Thilo Kunkel, and Daniel C. Funk

Better Together? Examining the Impact of Official Secondary Ticketing Partnerships on Consumers’ Attitudes and Behaviors

Koo Yul Kim and Joris Drayer

Developing and Validating a Venue Stimuli-Local Image Fit Scale

Yongjin Hwang and Khalid Ballouli

Delay Effect of Sport Media Consumption on Sport Consumers’ Subjective Well-Being: Moderating Role of Team Identification

Wonseok (Eric) Jang, Joon Sung Lee, and Daniel L. L. Wann

How Sports Sponsorship Influences a Sponsor’s Financial Performance: A Case Study from the Korea Baseball Organization

Hyun-Min Kim, Woon-Kyung Song, and Sanghak Lee