Pedagogy Symposium is presented by

Thursday, November 7, 2024

8:00 AM (50-MINUTE PEDAGOGY PRESENTATIONS) 

SPACE 1
Brands Win Championships—Building Your Athletic Department’s Brand Story
Farah J. Ishaq, Northern Illinois University
David Serowka, Northern Illinois University  

SPACE 2
Leveraging AI in Sports Ticket Sales Classroom: Role-Playing with ChatGPT
Wonock Chung, Northern Illinois University
Steven M. Howell, Northern Illinois University 

SPACE 3
Ignite Presentations in Sport Marketing
Richard Campbell, Sonoma University

SPACE 4
Building Better Sport Sales Professionals through Alumni Engagement
Nicholas Kopka, University of Louisville
Megan Shreffler, University of Louisville  

SPACE 5
Prediction: An Effective Form of Learner Behavior in Sport Sales
Regina Presley, University of Louisville
Megan Shreffler, University of Louisville 

SPACE 6
Creating Effective Sales Materials with AI
Alan Morse, University of Northern Colorado
Yash Padhye, Midway University
Zach Wells, University of Northern Colorado 

SPACE 7
Preliminary Financial Analysis and Suggested Action Plan
Chia-Chen Yu, University of Wisconsin-La Crosse

SPACE 8
Sport Marketing Group Project: Creating a Website for New Sport Organization
Daigo Yazawa, Springfield College
Minseok Cho, Springfield College 

SPACE 9
Leadership Skills Reflection Series
J. Patrick Marsh, Samford University

SPACE 10
Dream Partnerships…IGNITE!
Joe Pedersen, Samford University 

SPACE 11
Using Generative AI and RStudio to Create Customized Sports-Marketing Datasets and Case Studies
Andrew Baker, San Diego State University 

SPACE 12
Beyond the Deal. Reaching Full Potential for Long-Term NIL Success
Tommy Karam, Louisiana State University
Amanda Ledet, Louisiana State University 

SPACE 13
Building the Resume in the Classroom: Hands-on Projects for Undergraduate Sport Marketing Students
Blaine Meyer, Wayne State College  

SPACE 14
Sponsorship Project: Matching the Interests of the Sponsor with the Organization
Chad Maas, Wayne State College 

SPACE 15
Balance AI Usage in Sport Marketing Courses: Having Self-Exploration and Oral Presentation Activities to Enhance Learning Outcomes
Tsu-Lin Yeh, University of Mississippi 

SPACE 16
Spill the English tea: How to Design an Immersive Sport Marketing Study Abroad Experience in London
Windy Dees, University of Miami
Erin McNary, University of Miami 

SPACE 17
Community Engagement, Brand Consultation, and Industry Collaboration: Helping Enhance Academics Brand Identity
Jason Lee, University of North Florida
Liz Gregg, University of North Florida 

SPACE 18
How to Apply Sport Films in Sport Management Courses
Hyunseok Song, University of West Georgia