Wednesday, November 6, 2024
4:00 PM (50-MINUTE POSTER PRESENTATIONS)
SPACE 1
Diversity in Hockey: Factors Affecting Minority Participants in Ice Hockey
Abass Suara, Bowling Green State University
SPACE 2
Female Athlete Leadership Development as a Tool to Cultivate Personal Brands and Marketability in the Age of NIL
Ana Roman Dominguez, University of North Florida
Erin McNary, University of Miami
Elizabeth A. Gregg, University of North Florida
Andrea L. Buenano, Eastern Carolina University
SPACE 3
Using Descriptive Norms to Promote College Women’s Sport
Benqia Jiang, Indiana University-Bloomington
Michael Willett, Indiana University-Bloomington
Kevin K. Byon, Indiana University-Bloomington
SPACE 4
Emotional and Cognitive Processing of Split-Screen Advertising Embedded in Sports Programming
Bomin Paek, University of Kansas
Daeyeon Kim, University of Central Missouri
Minkyo Lee, University of Nevada, Las Vegas
SPACE 5
Winning Isn’t Everything—Or Is It? Predictors of the Importance of Winning among Sport Fans
Daniel Wann, Murray State University
Frederick Grieve, Western Kentucky State University
Ted Peetz, Belmont University
Ryan Zapalac, Sam Houston State University
SPACE 6
Facilitating WNBA and MLS League Expansion through a Sport Management Pedological Exercise
David Perricone, Felician University
Nicholas Smith, Florida International University
SPACE 7
The Buffering Effect of Health Self-Efficacy on the Relationship between Perceived Risk of Shoulder Lesions and Behavioral Intention among Recreational Golf and Tennis Participants
Euisoo Kim, Western Carolina University
Yunduk Jeong, Kookmin University
Doyeon Won, Texas A&M University Corpus-Cristi
SPACE 8
Athlete Popularity on Instagram: A Tool for Engagement
Emma DeSantis, University of Mississippi
Elisabeth Buell, University of Mississippi
Robert Magee, University of Mississippi
SPACE 9
Athlete Activism in the Digital Age: Moderating Role of Generation on Fans’ Behavioral Intentions on Social Media
Farzaneh Kosari Esfahani, Texas A&M University
Natasha Brison, University of South Carolina
Hyun-Woo Lee, Texas A&M University
Kun Chang, University of South Carolina
SPACE 10
Understanding the Role of Brand Authenticity in the Relationship Between Sport Brands’ ESG Activities and Green Purchase Intention
Han Soo Kim, University of North Florida
Bumsoo Park, University of Nevada, Las Vegas
Young Do Kim, Elon University
Taeho Kim, University of North Florida
SPACE 11
Exploring Consumer Demand in Sports Bar Servicescapes: A Qualitative Investigation
Hannah Huiyuan Bo, Adelphi University
James J. Zhang, University of Georgia
SPACE 12
An Analysis of the Sport Fans’ Experiences with In-Seat Mobile Ordering in Stadiums
Ho Yeol Yu, Texas A&M Commerce University
Sanghoon Kim, Michigan State University
Sangchul Park, Alma College
Minseok Cho, University of Houston
SPACE 13
Fandom in Women’s Sport: An Exploration of Attitudes toward Women and Engagement with Women’s Soccer
Isabell Mills, University of Indianapolis
Jacqueline McDowell, George Mason University
SPACE 14
Strategic Market Segmentation of CrossFit
Jason Reese, Stephen F. Austin State University
Raymond Jones, Stephen F. Austin State University
Amy Mehaffey, Stephen F. Austin State University
Janet Jones, Stephen F. Austin State University
SPACE 15
Motivations for Enrolling Youth in Recreational Sports Programs on Program Operations
Zachary Beldon, University of Tampa
Joseph Walker, University of North Texas
Shahaf Bareni, University of North Texas
SPACE 16
Dancing Bananas and Day Care? Examining the Baseball Marketing and Entrepreneurial Approaches of Bill Veeck and the Savanah Bananas
Nicholas Smith, Florida International University
Eric Kramer, Illinois State University
SPACE 17
Determinants of Donor Giving to a University Athletic Association: Machine Learning and Artificial Intelligence Approach
Sean Davis, University of North Florida
Yong Jae Ko, University of Florida
SPACE 18
Navigating the New Era: Exploring Self-marketing and Branding Strategies of DI Athletes in the NIL Landscape
Kerri McClay, Ball State University
Zachary Evans, Ball State University
SPACE 19
Live Esports Event Attendance: Unveiling the Interplay Between Psychological State and Decision Making Process
Kun Chang, University of South Carolina
Hyun-Woo Lee, Texas A&M University
Gregg Bennett, Texas A&M University
SPACE 20
Evaluating the Influence of Stadium Atmosphere on Price Tolerance and Impulsive Buying Behavior at Concession Stands
Lei Ouyang, Marshall University
SPACE 21
The Lived Experiences of Female Executives in the Sport Industry
Lindsay Hofferberth, Belmont Abbey College
SPACE 22
Exploring the Impact of Exit Velocity and Launch Angle on Home Run Success: A Sport Data Analytics Using Open-Source Python Packages
Braden Quattlebaum, Arkansas State University
Ho Yeol Yu, Texas A&M University Commerce
SPACE 23
Understanding the Impact of NIL Participation on Fan’s Psychological Ownership and Subjective Well-Being in College Sport: A Moderating Role of Subjective Knowledge
TaeGeu Bok, Indiana University
Jun Woo Choi, Indiana University
Kevin K. Byon, Indiana University
Friday, November 8, 2024
8:00 AM (50-MINUTE POSTER PRESENTATIOnS)
SPACE 1
The Effect of College Football Championships and Sponsored Athletic Brands’ Stock Values: Applicability of Event Study Analysis
Minyong Lee, North Carolina A&T State University
Joon Young Han, Yeungnam University
SPACE 2
Segmenting College Sport Media Consumers: A Cluster Analysis
Min Jung Kim, McPherson College
Wooyoung William Jang, University of West Georgia
Sophie Min, University of New Hampshire
Wonjun Choi, University of New Hampshire
Kevin K. Byon, Indiana University-Bloomington
SPACE 3
From Scandal to Support: Leveraging Philanthropy for Athlete Reputation Recovery and Brand Enhancement
Myungwoo Lee, Southeast Missouri State University
Don Lee, University of Houston
Wonyoung Kim, Wichita State University
SPACE 4
Impacts of Team Identification on Sports Fans’ Decisions to Adopt Video Assistant Referee (VAR)
Minseok Cho, Springfield College
SPACE 5
Marketing Intercollegiate Women’s Sports in a Post-Caitlin Clark World: Opportunities and Obstacles
Liz Sattler, Illinois State University
Eric Kramer, Illinois State University
Micaela Bradley, Illinois State University
SPACE 6
Can Environmental Value-Driven Messages Change Fans’ Pro-Sustainable Behavior?
Myungwoo Lee, Southeast Missouri State University
Wonyoung Kim, Wichita State University
Hoyeol Yu, Arkansas State University
SPACE 7
Wrestling into a Renaissance: Fan Motives for Attendance and Engagement with Professional Wrestling
Nick Davidson, Tusculum University
Dylan Williams, University of Alabama
Tim Wilson, Middle Tennessee State University
Andrew Goldsmith, Colorado State University
Colby Jubenville, Middle Tennessee State University
Matthew Walker, University of North Texas
SPACE 8
The Role of Fans’ Romantic Relationship Status on Social Media Behavior toward Athletes
Pegah Sarkoohi, Temple University
Bradley Baker, Temple University
Thilo Kunkel, Temple University
SPACE 9
Social Media Analytics: Prediction of Future Sports Stars by Analyzing the Data Trends and Fan Engagement
Pierre Subeh, Full Sail University
SPACE 10
Exploring the Role of Marketing Strategies in Enhancing Local Professional Soccer League Attendance post-hosting the FIFA World Cup
Saad Alshamari, University of South Carolina
Stephen Shapiro, University of South Carolina
Ryan Dastrup, Southern Methodist University
SPACE 11
The Effect of Other Customers’ Body Shape in Fitness Centers on Service Participation Continuation
Sangchul Park, Alma College
Sanghoon Kim, Michigan State University
Kwangho Park, The Citadel
Andrew Sellers, Alma College
Joon Young Han, Yeungnam University
SPACE 12
Social Crowding in Mediated Sport Communities
Sean Davis, University of North Florida
Jin Woo Ahn, Utah Tech
Seongjin Yoo, SUNY Cortland
SPACE 13
An Exploratory Study of Division II Athletes’ Perceptions and Intended Behaviors Regarding NIL
Sri Seshadri, University of Nebraska Kearney
Greg Broekemier, University of Nebraska Kearney
Rachel Silverman, University of Nebraska Kearney
Mackenzie Puckett, University of Nebraska Lincoln
SPACE 14
Net Worth Beyond the Net: Developing a Comprehensive NIL Valuation Model for NCAA Athletes Integrating Athletic Achievement, Social Media Influence, and Public Sentiment Analysis
Taewoong Yoo, University of Florida
Yonghwan Chang, University of Florida
Diego Viteri, University of Florida
Phu Huynh, University of Florida
Connor Munjed, University of Florida
Kyle Cannon, University of Florida
Jim Hoover, University of Florida
SPACE 15
Difference-in-Differences (diff-in-diff) Estimation of Matchup Performance Metrics Pre and Post Ultimate Fighting Championship (UFC) and U.S. Anti-Doping Agency (USADA) Partnership
Wonsok Jee, Arizona State University
Moonsup Hyun, University of Louisville
SPACE 16
“What is Cinematic Camera technology in Sport?” The Effect of Cinematic Camera Technology on Viewer’s Engagement and Satisfaction
Yelim Yoo, Texas A&M University
Kyuhyun Choi, Seoul National University
Choon Hoon Lim, Seoul National University
SPACE 17
How Different Types of Nostalgia Shapes Team Attachment?
Yihan Huang, Zhengzhou University of Light Industry
Daehwan Kim, Pukyong National University
Hao Li, Zhengzhou University of Aeronautics
SPACE 18
Impact of the Pandemic on the Value of Sporting Events: An Examination of NFL Secondary Ticket Market Pricing
Yo Han Lee, Old Dominion University
Yoon Tae Sung, University of Northern Colorado
Moonsup Hyun, University of Louisville
Bomin Park, University of Kansas
Hoyoon Jung, Texas Tech University
Alan Morse, University of Northern Colorado
SPACE 19
May I Sponsor U? Examining the Effects of Sports Betting Sponsorship on Collegiate Athletics
Yo Han Lee, Old Dominion University
Koo Yul Kim, University of Northern Colorado
Colin Lopez, Seattle University
SPACE 20
Examining the Impact of Brand Loyalty on Attitude Toward Collaboration in Luxury Sports Product Collaboration
Yoon Heo, Loras College
Antonio Williams, Indiana University-Bloomington
Kevin K. Byon, Indiana University-Bloomington
SPACE 21
Explore the Influence of Perceived Competence on Customers’ Registration Intention in Online Personal Fitness Training
Zehua Hei, University of Northern Colorado
Alan Morse, University of Northern Colorado
KooYul Kim, University of Northern Colorado
SPACE 22
Recruitment of Officials Through a Rules and Officiating Course
Zachary Beldon, University of Tampa
SPACE 23
Building a Strong Athlete Brand Image through Social Media: Exploring Female Athletes’ Instagram Posts
Jin Park, Illinois State University
Jiyoung Park, Western Illinois University
Mackenzie Bender, Illinois State University
Avery Lyons, Illinois State University
SPACE 24
Retro Promotions: What Gets Fans Out to the Ballgame?
Zach Scola, University of Massachusetts - Boston
Mark A. Slavich, Grand View University
SPACE 25
The Role of Core and Peripheral Factors on Perceived Values in Participant Sport Events: A Case Study of Local Taekwondo Competition
Jungju Ok, Indiana University
HyunSeok Song, University of West Georgia
Kevin K. Byon, Indiana University